Meet the Team

Hard working fellas behind the scene

BIOGRAPHY

Danielle Hobbs is an entrepreneur with wide-ranging experience and success, most recently co-founding the thrombectomy and embolic protection medical device company Capture Vascular, Inc. in early 2013. After raising $1.25M in a seed round, she established a design, development and manufacturing partner and assembled an experienced, multi-disciplinary team. Danielle lead the team effort to develop quality, regulatory, reimbursement and operations strategies. She raised another $1.1M in a Series A round, funding the company through initial commercialization. After achieving this major inflection point, Danielle left the company to return to consulting. Capture Vascular continues to flourish and promises to be a major player in the market.

Ms. Hobbs started her career in the pharmaceutical sector, earning numerous sales awards before moving to medical devices to work for AngioDynamics. She continued her track record of success, setting new sales records and winning Rookie of the Year, Representative of the Year and President’s club. During these 5 years in the field as a representative and trainer, she identified an unmet need in the industry for medical writing, training and product launch solutions. Danielle decided to pursue an entrepreneurial endeavor and start a consulting company to target these unmet needs. In 2005 she founded MedCentric, Inc. and grew the business over 8 years, working with numerous start-ups, private and public companies to develop training and product launch materials.

Danielle is also an accomplished medical writer, having authored hundreds of scientific documents of varying types, including journal manuscripts and abstracts, book chapters, regulatory and research-related documents, disease and drug-related educational literature, healthcare websites and training modules. She attended Ohio University on a full Division-1 Basketball scholarship, earning a degree in Physiology and Pre-Medicine. She excelled as a student athlete, and was recognized as an Academic All-American, as well as Team Captain and Most Valuable Player.

PROFESSIONAL EXPERIENCE

CAPTURE VASCULAR, INC., Minneapolis, MN                        2013 – 2015

President, CEO, & Director
Co-founded early stage medical device company with platform technology for thrombectomy and embolic protection. Raised $2.35M, successfully guiding development of the technology through human use and initial commercialization.

  • Co-founded the company in early 2013 and lead due diligence to assess the market opportunity and commercial feasibility.
  • Conceptualized the strategic direction of the company and built a business plan to execute.
  • Raised $1.25M in a Seed Round and $1.1M in a Series A Round.
  • Established a contract with a design, development and manufacturing partner to manufacture devices.
  • Assembled an experienced, multi-disciplinary team of entrepreneurs, physicians, regulatory experts, and engineers.
  • Lead team effort to develop quality, regulatory, reimbursement and operations strategies.
  • Spearheaded acquisition activities, establishing early negotiations with several potential strategic acquirers.
  • Presided over the company’s day-to-day operations, with 10 direct reports and management of all contract vendors.
  • Negotiated terms and closed several deals with strategic partners, building value in the company.
  • Recruited and retained several of the world’s top Interventional Cardiologists and Radiologists as advisors and product champions.

MEDCENTRIC, INC., Atlanta, GA / New York, NY                    2005 – 2013

President
Founded consulting firm that specializes in KOL training, medical writing and medical education development for medical device, pharma and biotech companies.

  • Started company after identifying an unmet need in the industry for medical writing, training and product launch solutions.
  • Provided solutions for companies in the Cardiology, Radiology, Oncology, Dermatology and Plastic Surgery spaces.
  • Performed needs analyses to identify areas of development and future needs for clients.
  • Formulated comprehensive launch plans, including marketing, sales and commercialization strategies.
  • Assisted clients in recruiting and developing KOLs.
  • Authored training modules, materials and related clinical resources, and facilitated sales and physician training courses.
  • As a ghost-writer, authored numerous journal articles, white papers and book chapters for physicians.

ANGIODYNAMICS, INC, Atlanta, GA                   2002 – 2005

Regional Sales Trainer
Interventional Sales Specialist
Consultative selling of and clinician training on minimally invasive cardiovascular medical devices, capital equipment and pharmaceuticals.

  • Managed a 50-hospital territory, with a product portfolio of over 30 devices.
  • Exceed quotas every quarter and doubled territory sales in first year from $600K to $1.2M.
  • Led the company in sales for 2 years winning Rookie of the Year and Sales Representative of the Year.
  • Developed strong relationships with key Interventional Radiologists, Vascular Surgeons, Interventional Cardiologist and Interventional Oncologist.
  • Multi-departmental, complex selling, including capital equipment.
  • Created product detail pieces and selling collateral, executing high impact presentations to gain customer commitment.
  • Promoted to Regional Sales Trainer, spearheading the creation of a formal training program for the company.
  • Conceptualized, authored and delivered highly technical medical device and pharma training.

FOREST LABORATORIES, INC, Cleveland, OH / Atlanta, GA                   1999 – 2002

Corporate Sales Trainer 
Territory Manager
Pharmaceutical sales, specializing in anti-depressants, blood pressure medications and asthma inhalers.

  • Took over a territory that was second to last in the company and quickly grew sales from company rank of #364 to #32 within 6 months (top 10%), selling 3 drugs.
  • Rapidly promoted to a Corporate Sales Trainer after being identified as a top sales performer.
  • Designed and led training workshops for new product launches and coached reps in the field.
  • Awards included Representative of the Quarter and Trainer of the Quarter.
AWARDS & RECOGNITION
 

  • 2004 ANGO Sales Representative of the Year
  • 2004 ANGO Rookie of the Year
  • 2004 ANGO President’s Club
  • 2003 Q2 ANGO Rep of the Quarter
  • 2002 Q1 Forest Trainer of the Quarter
  • 2001 Q1 Forest Rep of the Quarter